For example, the original Hill Climb Racing (HCR) is very different from its sequel Hill Climb Racing 2 (HCR2). Which ad formats and placements do you use for the best combo between IAP and in-app ads?ĭeciding what ad formats and placements we use starts by thinking about the overall game design and in-game economy we have. We had the opportunity to talk to Otto Simola, Ad Monetization Manager at Fingersoft, who shared his views on their success and the future of casual games and ad monetization. ![]() You can find players sharing their plays on Youtube with millions of views or being very active on the community channels on Discord. 50% of the revenue coming from IAP and 50% from in-app ads.Focused on building these two key titles, Fingersoft has attracted enthusiastic fans and a devoted community. ![]() Founded in 2012 and based out of Finland, they have over 60 employees and have generated over 100M in revenue. ![]() Fingersoft is a mobile game developer known for its casual racing game titles Hill Climb Racing and Hill Climb Racing 2 with more than 1 billion downloads.
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